Welcome to what is simply the easiest and most accurate range compensation reticle in the world today ..............
 
 
As a simple introduction, study the ART reticle and its dimensional break-down below.
 
 
Choose a cartridge listed below and see how easy
Advanced Reticle Technology is.
 
NOTE: yardage, drop in inches and the Minute of Angle Correction to shoot at that distance. Use the Reticle shown below to find the aiming reference you need.

NOTE: The MOA "dots" are ½ MOA in diameter. The "top and bottom" of a dot can "add or subtract" ¼ minute of angle.

Example: Say we need a 2.75 MOA correction - use the top of the 3 MOA-dot as your aiming reference - and fire. A 12.25 MOA correction - use the bottom of the 12 MOA-dot as your aiming reference - and fire. Shoot with Thirty precise aiming references, all based in Minute of Angle. Precise long distance shooting has never been easier!
 
 
    Let's break this down a little further. You range your target and find out that you need a 4 MOA correction in elevation to reach it. You have two options here to get that change. Use the 3 MOA dot to cover the first 3 minutes of angle and use the turret to get the rest. Each click equals ¼ MOA, so one MOA would equal 4 clicks of up elevation. Reach up and dial the 4 clicks and hold the 3 MOA dot on your point of aim and squeeze.

    Let's say you want to use the crosswires intersection instead. You need that same 4 MOA, so multiply the 4 clicks per 1 MOA by the 4 MOA you need for a total of 16 clicks. Dial up the 16 clicks and hold the crosswires on the target and go. You get to choose the method you want!

    The ART reticle has been thoroughly tested by professionals like Darrell Holland and his instructors in his Long Range Shooting school. You get the speed of the MOA dots, ranging capability and windage compensation all in one accurate, easy to use reticle.

    Our BALLISTIC GOLD CARD software computes the trajectory of your cartridge in Minutes of Angle to the nearest ¼ Minute of Angle.
 
 
Would you like some information in an accurate example of how the reticle works before you purchase a scope equipped with one? No problem. Call us and provide us with the necessary information about your cartridge's performance and we will work the Ballistic Gold Software for you and provide you with a card like the one below with all your appropriate ranges calculated into it!
 


Holland's ART is also functional as a rangefinder, as well. Study the diagrams below to see how simple taking that target can be with a reticle that really works!

 

Holland-supplied Leupold and Schmidt & Bender scopes equipped with ART reticles are available
in both the 1st and 2nd focal planes.

    This reticle pattern is available in Leupold
3.5-10 and 4.5-14 models in the 2nd focal plane installations. All Schmidt & Bender 3-12X42,
3-12X50 and 4-16X50 models feature this reticle pattern in the 1st focal plane.

    This reticle pattern is available in Leupold 6.5-20 and 8.5-25 models in the 2nd focal plane. This reticle is available in the Schmidt & Bender
5-25X50 PMII models with reticle illumination.
All S &B reticles are installed in the 1st focal plane.


    Let us install our ART reticle in your current Leupold scope!
Call for details.

    Okay, so has all of this new stuff confused you? Don't worry. It really is as simple as we say it is. Our software allows you to develop tables and cards that you can either memorize or carry with you to the field along with your other equipment. These tables, along with the other cards supplied to help you with angle shooting, range compensation and other factors that effect long distance gunning, will make it easy for you to get that trophy you always wanted.

    Not comfortable with a built-in ranging system in a scope? No problem. Use your own rangefinder instead. Want to use the crosswires and adjust the turrets to acquire your target once you have it ranged? Go right ahead because you have the choice of using the dots or the crosswires or a combination of both to get to your target! You get to choose the method you feel most comfortable with.

    You don't have to worry about your zero range changing because your magnification may. Your zero stays put. Parallax is non-existent in these high quality optical devices, as well. Those crosshairs and dots stay put on your target regardless of where you look into that ocular lens!

    The innovative ART reticle will give you better performance out of your scope than you have ever experienced in the past. We guarantee it.... period.



ART SUPPORT PRODUCTS
Item No. Description In Stock Our Price Buy
SA-BDCS Holland Ballistic Gold Card System Yes $32.00
SA-HUBDS Holland Ultimate Ballistic Data System Yes $50.00
SA-BGC Holland Ballistic Gold Card Yes $27.00
SA-SI5-BS Sierra Infinity 5 Ballistics Software Yes $42.00
If you see a "0" in the order number box, call us for current pricing.
The Holland Ballistic Gold card system will give the shooter the information he needs to make that critical shot. It is used to create the Holland Ballistic Gold Card upon the shooter's request. The Holland Ultimate Ballistic Data system also produces a complete card that includes uphill/downhill shooting data.

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